Interactive Upgrade at Altitude Delivers 48% Revenue Growth
Background
Altitude Oswego’s exciting remodelling project in October 2023 has brought new attractions and interactives to customers, catering to kids of all ages and offering active fun that’s ahead of the competition.
New attractions feature a Freedom Gaming Strike Arena, AeroStrike targets, a Ninja Run with our TriggerTrac technology, a giant soft play for juniors, and a toddler soft play.
This was the first major improvement project for Altitude Oswego since it opened in December 2018, and they’ve already seen revenue, party bookings, and return customer numbers soar.
Headline Results
About Altitude Oswego
Altitude Oswego, Illinois, is part of the Altitude Trampoline Park Franchise, one of over 75 indoor adventure parks internationally, offering ‘Active Family Fun’. As a huge name in the indoor fun sector, it’s brilliant to see multiple Altitude trampoline sites investing in our interactives, bringing gamification to customers across the globe. Alongside the new features at Altitude Oswego, kids can find Trampoline Basketball, a Tumble Track, a Rock Wall, a Trampoline Court for both little ones and older kids, a Sweeper, Extreme Dodgeball, and a Foam Pit.
Investing in Interactives
After a visit by Elliott Myatt, Managing Director of The Play Company, and Robin Mills, Global Sales Manager at Rugged Interactive, in early 2023 to learn about the layout of the park and any areas that needed a boost, they collaborated with Altitude Oswego to bring their ideas to life.
- Removing the Racing Zipline, which required heavy staffing for little footfall
- Replacing the huge trampoline court with a Strike Arena and TriggerTrac® structure, to reduce accidents, increase capacity, and add a high-tech feel to attract more customers
- Taking out the old High-9 and retro-fitting an AeroStrike in its place to appeal to younger kids and offer a ball skill challenge
And they’ve seen results! The owners of Altitude Oswego are now putting our interactives in their Altitude Rochester site, including a Freedom Gaming Strike Arena and a TriggerTrac Ninja Run.
Freedom Gaming meets TriggerTrac
Custom built by The Play Company, Altitude Oswego offers a unique dual-layer play structure, with a Freedom Gaming Strike Arena obstacle course at the bottom, and a Ninja Run on top, installed with TriggerTrac tech. This attraction is sure to get kids’ legs pumping and keeps them coming back for more competition!
The family entertainment industry is ever-changing, with new technologies coming to the market, and customers are always on the lookout for new and exciting places to bring friends and family for healthy, active fun.
The new improvements that have been made in the last year are AMAZING! My boys, aged 6 and 3, had an absolute blast!!
My favourite attraction would be the Strike Arena, there’s big appeal in the interactives! Someone would probably come to this park rather than other parks because we have something new, exciting and innovative, not a lot of other parks around here have Strike Arena or the Ninja Course, they’re something people haven’t seen yet.
